About.
We are passionate about research.
Ethnographic research is the core of what we do. As a qualitative method at the heart of Anthropology, our UX Researches have spent years doing long-term library and field research, peer-reviewed for theoretical and methodological rigour. We work with quantitative analysts to dashboard the big picture while understanding social texture qualitatively- one informs the other.
Journey mapping, personas, focus groups and contextual inquiries are some of the qualitative tools we use. Tableau, Power BI, Adobe and Google Analytics are some of the quantitative tools. Qual and/or Quant–it is the particular research problem that drives the inquiry and protocol. Book a free appointment to discuss what we can do for you.
Shahab Malik
Lead UX Researcher
Dr. Shahab Malik has over 10 years experience as an academic research Anthropologist as well as an additional eight years in industry. His experience includes technology, international business in textiles and nutrition among others.
Senior UX Researcher
Stephen James
Dr. Stephen James has over 10 years experience as an academic research Anthropologist as well as an additional twenty years in industry. His expertise includes intercultural communication and management training with experience in London, US, Honk Kong, as well as projects in the former Soviet Union.
Lead Quantitative Researcher
Muhammad Ali
Muhammad Ali brings over 10 years of quantitative analytics experience. As a seasoned professional in developing and managing business analysis activities to support marketing strategies across channels, Muhammad believes analytics is a foundational component for everything that happens throughout a buyer’s journey and enables business stakeholders to make more informed decisions.